Digital Marketing Specialist Job in Greythr

Digital Marketing Specialist :

About Greytip Software:

Greytip is India's # 1 cloud-based Payroll and HR Software company with more than 10,000+ customers and 10,00,000+ users. We serve our enterprise customers through SaaS solutions that leverage cutting-edge technologies.

Our mission is to improve people-centric practices and performance in SMEs (Small and Medium enterprises) through our software solutions.

Position Purpose

Digital Marketing Specialist will work with the sales team to develop a best-in-class ecosystem to drive and ensure the Marketing program across India. will be responsible for managing and executing demand generation campaigns and activities owning the relationship and building alignment with Sales team , Marketing team & Other external vendors to drive more initiatives. Activities will include forecasting, planning and executing effective marketing campaigns, Social Media Branding & Website Content Management with a focus on Marketing with the goals of generating pipeline and expanding greytHR through various networks across India.

Responsibilities

• Plan and manage marketing activities within budgetary guidelines and deadlines
• Develop marketing tools and ensure that specific programs meet marketing objectives
• Develop presentations and provide campaign training to shared resources
• Work with the Field Team to develop joint marketing plans based on market trends and competitors.
• Support events and manage marketing communications through Field & sales team
• Monitor and support utilization of Market Development Funds (MDF) and enable appropriate spend of MDF on marketing initiatives including being an expert resource on process, guidelines and options.
• Manage local marketing agency resources to deliver marketing programs to the various ecosystems at scale.
• Copywriting experience for email and paid media campaigns understanding of brand tone of voice
• Evaluates the marketing performance of various verticals and recommend improvements

Requirements

• BE Computer science/ BTech / MCA / BE/ BSc and 3+ years of relevant experience or equivalent practical work
• Work experience in a client or partner facing role
• Strong communication and organization skills
• A background in branding, marketing for SAAS Products and/or technology
• Been told you re collaborative, entrepreneurial, flexible, and persuasive
• Used Creative Suite, Google Apps, PowerPoint, CMS, Email Campaign tools
• Multi-lingual preferable

Benefits

• Competitive salary
• Medical insurance
• Great team members & energy filled work environment
• Opportunity to be involved in high impact work and progressive learning environment
• Other Perks