Product Marketing Manager Job in Happay

ROLE : Product Marketing Manager

LOCATION : Bangalore

YEARS OF EXPERIENCE: 3+ yrs

As the Product Marketing Manager at Happay, you will take part in the complete marketing, go-to-market planning & execution, market research, competitive analysis, sales enablement, website content, feature launches, PR and measurement.

Key Responsibilities
• Plan & manage the execution of go-to-market strategy for our Payments products (EPIC Plus)
• Create sales playbooks for specific verticals and our Payments products
• Refine and update messaging and collateral
• Train the sales and customer success teams on product and support offerings, and created related training materials
• Create collateral for prospects and customers that clearly articulate the value of our solution
• Create vertical-specific content and materials catering to different decision makers to showcase the value Happay creates for customers
• Ensure that messaging resonates with customers and internal teams
• Conduct competitive analysis/market research
• Develop and produce market research that shows our products and services relative to competitors
• Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement
• Help conceive and develop promotional plans and coordinate with various teams to drive key metrics
• Manage post-launch support for email and assigned verticals with content creation and internal training sessions

Qualifications and Experience
• Problem-solver in a fast-paced, self-driven environment
• Communication aptitude coupled with the ability to create compelling narratives for our product
• Adept at creating presentations for different audiences
• Proven ability to plan and define research projects and interpret data to craft compelling stories
• Passion for analyzing products, customers, and market dynamics
• Strong writing and communication skills with the capacity to create exceptional content and comfortably engage with internal and external stakeholders
• Extraordinary organizational skills with the ability to manage multiple priorities and meet deadlines
• Ability to pick up new tools and concepts quickly

Requirements
• 3+ years of product marketing experience in a B2B SaaS startup
• Exceptional strategic thinking ability and strong business judgment
• Experience with sales enablement, training, etc.
• Excellent written and presentation skills
• Experience in FinTech will be a plus

Why Explore a Career at Happay
Amazing things happen at Happay all the time. We love every moment of it. You will too. New product launches, new feature addition. You name it. We are doing it.

At Happay, we have a big, audacious goal - to build a B2B payment platform that gives businesses the visibility, predictability, flexibility and control that no Indian bank can or has given before. There are new things to learn and new challenges to overcome every single day and it's our job to meet them!