BriefCase
BriefCase

Senior Growth Manager Hpe Job in Idfc First Bank

Senior Growth Manager Hpe

Idfc First Bank 4+ weeks ago
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Job Summary

Job Requirements

Role/ Job Title: Senior - Growth Manager - HPE

Function/ Department: HPE

Job Purpose:

The role is responsible for development and execution of comprehensive marketing strategies to drive growth and revenue. Work closely with a team of competent marketing professionals and collaborate cross-functionally to optimize campaigns and initiatives.

Roles & Responsibilities:

  • Develop and execute innovative growth marketing strategies to achieve business objectives.
  • Lead and mentor a team of growth marketing managers and associates.
  • Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
  • Collaborate with product, sales, and other teams to align marketing efforts with overall business goals.
  • Manage and optimize digital marketing channels.
  • Implement A/B testing and other experimentation techniques to optimize campaign performance.
  • Monitor and analyze key performance indicators (KPIs) to track the effectiveness of marketing efforts.
  • Identify areas for improvement and implement initiatives to enhance marketing performance and efficiency.
  • Stay up to date with industry trends and best practices in growth marketing.

Secondary Responsibilities:

  • Expert in problem solving skills & Positive attitude.
  • Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
  • Optimized customer journey (CRO) on digital platform / assisted journey.
  • Bureau data understanding & utilize the same in digital marketing.
  • Basic Assets & Credit Card Product Knowledge.
  • Expert in sales lead management / lead lifecycle.
  • Knowledge to handle both existing & new customer marketing strategy.
  • Comfortable to work in Agile team with incremental RoI strategy.
  • Basic knowledge of Data Analytics & Statistics (From marketing perspective).

Managerial & Leadership Responsibilities:

  • Target-oriented with proven ability to multitask.
  • Experienced in people management and development, comfortable managing in a matrixed and/or Agile environment.

Education Qualification:

  • Graduation: Science / Commerce /B Tech - Computer Science / IT
  • Post-graduation: MBA

Experience:

5 to 10 years of relevant experience.


Qualification :
Science / Commerce /B Tech - Computer Science / IT
Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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