Product Marketing Manager Job in Infinity Learning

Responsibilities Understand Infinity Learn s vision, mission, values, future outlook, and footprint across K - 12 segment in India. Establish a shared vision across the company by building consensus on priorities that lead to successful product execution. Integrate usability studies, research and market analysis into product requirements to enhance user satisfaction. Product messaging and positioning Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic Sales enablement Craft and design high-value sales tools, training, and collaterals. Identify key requirements for sales funnel optimization, implement requirements and analyse impact and conversion metrics. Own SEO Strategy - Research trending keywords and marketing innovations to create organic lead generation flows through SEO to drive traffic Build your own processes and methods to uphold our high product standards while focusing on frictionless experiences for our users. Who you are We are looking for product marketing managers to develop and execute marketing strategies to increase product awareness and adoption. If you're a product marketer who is passionate about edtech and empathetic towards learner issues, you're just who we're looking for. Must Have/ Minimum Requirement Ability to break complex problems into smaller problems. And use data to solve these business problems Strong written and verbal communication skills with a talent for precise articulations of customer problems Demonstrable experience collaborating with cross-functional teams, including executive management, product management, operations, sales and marketing. 3-4 Years of of product marketing experience focused on aiding business growth. Good to have/ Preferred Qualifications Experience in conducting Market research and drafting Product Requirements Documents. JIRA, Agile management, Wireframing, UI/UX design Ahrefs, Google Analytics, Google Optimise, Google Tag manager, Wordpress, OnCrawl (and the likes)