Manager - Market Research Job in Itc Limited
Manager - Market Research
Itc Limited
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
Responsibilities: Market Research Conceptualization and Execution Create the Market Research brief in discussion with the brand team; Share the brief with the MR agency; Coordinate with the brand team and/ or product development team for stimulus samples; Evaluate the research tools & methodology used (discuss with MR manager for unique non-protocol cases); Monitor the MR fieldwork undertaken by the agency periodically. Market Research Findings Implementation Discuss in detail with the Market Research manager & evaluate the report basis the Brief provided to finalize on the conclusions Maintaining Databases & Creation of MIS All databases for Retail Audit, Household Panel Purchase, Brand Health track, Media data & Adhoc studies are to be archived or maintained. Combined database to be updated & maintained. Periodic reports to be generated/shared with the brand team & other required stakeholders basis need or protocol Portfolio Planning Evaluate the current product portfolio for each category/ brand periodically and identify improvement/opportunity areas to optimize the portfolio based on findings from market research; Provide inputs on the portfolio optimization to brand managers to ensure the product portfolio meets the requirements of market/customers as per market research findings New Product/ Product Extension Planning, Development, and Launch Participate in discussions with brand/product development team to understand new product brief; Monitor and review testing undertaken by the team; Identify areas for improvement in product based on analysis of test results; Discuss areas of improvement/ recommendations in conjunction with the MR Manager with the brand team & product development team to ensure that new products/ product extensions meet needs of market/customers as per market research findings Brand Communication, Development and Execution Identify key communication messages based on market research findings and discuss inputs with the MR manager; Review communication testing report developed by the MR team; Provide feedback on changes in communication to the brand manager in conjunction with MR Manager to ensure that brand communication is developed as per needs of market/customers identified through market research findings Packaging Development Review the packaging development test reports to check for package relevance with the overall message communicated; Discuss feedback with the MR Manager & then share the findings with the brand manager for changes required in packaging (if any) to ensure packaging development is as per the overall brand communication message Knowledge: Strong programming skills: MS Office/Excel/VBA
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