Sr. Digital Marketing Lead Job in Kraftivo

This is a very hands on role where the individual will be able see their impact on the brand. The role requires campaign management, budgeting, and report curation. It is important to have Microsoft Excel proficiency, an analytical mindset, and an internal drive to solve problems. Experience in a web-based digital marketing role is necessary for success.

Responsibilities:

• Audit, optimize and build advertising campaigns
• Handle daily, weekly, and monthly core account optimizations such as, but not limited to, list expansions, spend efficiency, ad copy, and targeting adjustments.
• Use Excel and Tableau to track account performance for internal (marketing team optimization) and external (KPIs & Execs) audiences
• Monitor search trends, best practices and techniques to ensure correct account spend/growth and to identify new opportunities
• Proactively research campaign issues and formulate actionable solutions based off findings
• A/B testing and conversion rate optimization
• Bid management towards CPA targets
• Create and manage reports and spend spreadsheets daily
• Assisting in the preparation of monthly financials as needed
• Perform ad hoc projects and reports

Requirements and Skills:

• Microsoft Office products basic knowledge is required; Excel proficiency is preferred
• Familiarity manipulating and working with data; Analytical background is preferred
• Experience in digital marketing (PPC, Affiliate, and/or Display)
• History of critical thinking and problem solving
• Attention to detail
• Strong written communication
• Ability to work autonomously
• Ability to meet deadlines
• Familiarity with Google Analytics
• Bachelor's college degree is required