Digital Marketing Manager Job in Master Capital Services Limited

Responsibilities

• Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business priorities
• Working with content marketing and design teams to create suitable content for each stage of a customer s digital journey
• Reviewing and optimising the design and content of all online assets
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
• Using A/B testing to optimize digital marketing performance
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating reports on the digital marketing portfolio
• Working on Search Engine Optimization and app store optimization
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights

Requirements-

• Excellent written & verbal communication skills.
• A minimum of 3-4 years experience in a digital marketing or advertising position

• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Strong project management skills
• Creative thinker and problem solver

• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns