Senior Consultant - Conversion Rate Optimization Job in Nabler Web Solutions Pvt. Ltd.

We are looking for experienced digital analytics professional well versed with Conversion Rate Optimization (CRO) projects. A Consultant who can understand the customer requirements and perform analysis to provide actionable insights and recommendations. We re looking for a candidate to join Conversion Rate Optimization team, which is part of a bigger business group called Data Science.

• Analyse clickstream data (Google Analytics & Adobe Analytics) to unearth problems in user experience, engagement and conversion etc. for a given website.
• Ability to collectively analyse various types of data like clickstream data, heatmaps & session recordings to identify a significant problem.
• Ability to perform deep-dive analysis and come with ideas for experimentation.
• Ability to analyse the overall conversion path and identify opportunities for improvement.
• Convert the test ideas into an executable test hypothesis and prepare a test plan.
• Ability to combine analytics data with heatmap/session recording data to derive actionable recommendations
• Ability to provide actionable insights and recommendations backed up by data and current digital trends.
• Analyse experiment results using statistical methods to make recommendations to improve user experience and business results.
• Perform pre and post-test analysis and find opportunities for improvement.
• Ability to interpret the test data beyond testing tool using other sources.
• Ability to demonstrate the value of the recommendations by showing the impact analysis.
• Ability to consider and leverage UX and website usability ideas.
• Ability to clearly articulate the problems and recommendations to the client.
• Ability to create impact-full presentations to showcase an analysis story to the client.