Sales Function1.To participate as a member of the India Leadership Team and contribute to the development of India annual business plans and AOPs.2.To lead the development of India sales strategies and objectives. Develop sales, expense and profit targets on a national level and assign to each geographical area.3.To achieve sales, profit and market share targets and manage expense budgets.4.To give directions and guidance to steer the India sales function including all regional sales teams, key accounts and food service teams.5.Organization development and alignment through management and training of sales team. Provide solid leadership with clear direction to the Sales teams, motivate associates to achieve expectations both financial and non-financial and increase the overall effectiveness of the sales force, champion the SFE initiative in line with RPC guidelines.6.To oversee the distribution networks and be accountable for the management of the distribution channel and End users management.7.To be responsible for Key end-users management. Direct responsibility for management and maintenance of key end-users. Build excellent relationships with key end-users and distributors.8.To establish clear communication channels between sales, marketing, technical associates and facilitate clear and constant communication with India Management Team to support all initiatives.Marketing Function1. Strategic Marketing PlanningDevelop annual India Marketing Plan that reflects strategic and actionable plans for assigned brands/products, consistent with regional and corporate strategic plans, including: marketing research, opportunities and threats analysis, marketing strategy development, marketing communication.Manage marketing efforts and monitor progress against long-term objectives.Integrate activities of key functions (customer marketing, marketing research and integrates RandD to execute strategic plan, advertising and sales)In conjunction with International Marketing and regional marketing associates, provide marketing direction and support and develop cross-regional programs and initiatives2. Brand ManagementEstablishes priority and direction for all brands in India (product positioning, pricing, promotion, line extensions, quality, etc.) which will provide optimum sales and operating profits.To develop Marketing Communications and programs for the unique requirement of India market and leverage RPC worldwide Brand initiativeEnsure that branding is communicated in consistent manner throughout all marketing material related to products.3. New product developmentDirects the development of new product opportunities. Generates, tests and screens new product conceptsTo identify new product opportunities and conduct market assessmentsTo initiate new product project and develop new product introduction timeframe and program by leading implementation of PLC NPD ProcessTo collate and analysis information on market trend and competition on an ongoing basisTo be accountable for compliance/regulatory/trademark issues management4. Product Portfolio ManagementManage the development and execution of various product formulations.Develop market introduction programs, monitors test results and recommends changesMaximize profitability of assigned product lines by monitoring volume, spending and market share5. Marketing Promotion Planning and ImplementationDevelop and lead marketing promotion plans and growth programs to promote volume and share growth, usage and consumption and oversee its direct implementationManage relationships with external agencies by developing objectives and monitoring timelines and quality6. Communication between field, Regional Marketing and HQTo maintain close communication with sales teams to ensure adequate understanding of progress, problems and changes on all marketing activities.To help improve and maintain a systematic and clear communication between field associates, Regional Marketing and HO.7.Financial ManagementTo develop and administer annual Marketing budgetTo undertake cost/benefit analysis wherever possibleTo prepare and submit marketing and other related reports accurately and timelyPeople ManagementManages Sales and Marketing associates bying, training, coaching and developing performance plans.Develop/Redefine Sales and Marketing organizations with clarity on roles and responsibilities, from time to time to meet with organizational/business needs.Proper delegation of responsibilities and authorities to the subordinates to maximize efficiencies, growth and associate retention.Direction of Others1.Regional sales teams2.Marketing Team3.Technical Sales Team4.Food Service team5.Key Account teamMinimum RequirementsExperience and Education:Degree holder, preferably with MBA in Sales and Marketing.Minimum 15 years progressive sales/marketing experience in food or FMCG industries with a strong emphasis on Institutional sales and Key Account Management. Exposure to the Food Service segment will be an added advantage.Minimum 5 years sales management experience on a nation-wide level, business to business and/or business to consumer industries.Proven track record in managing a team of Sales and Marketing Associates.Prior sales experience in bakery, food service, catering an advantage.Track record of successfully introducing New productsExperience in Managing a Marketing and Sales organisationMust be proactive and initiative, with sound problem solving skills, drive for business results and strong leadership skills.Strong negotiation and communication skillsStrong inter-personal, relation building, organisational and team player skillsGood understanding of financial and Commercial law matters in India.Understanding and appreciation of cultural sensitiveness and ability to work around themExcellent knowledge of English and Hindi. Other regional languages an advantage.Willingness to travel extensively throughout India for more than 50% of time.
QualificationB.B.A, MBA/PGDM
