Sr. Product Manager / Product Manager Job in Pharmed Limited

Sr. Product Manager / Product Manager

Location: Bangalore

Experience: At least 4-5 years in Pharma Marketing

Industry: Pharmaceutical

Portfolio: Gynae/CP Portfolio

Education:

• Bachelor of Pharmacy (B. Pharma)
• Master of Business Administration (MBA) in Marketing

Role Overview

We are looking for an experienced Product Manager or Senior Product Manager to join our team in Bangalore. In this role, you will be responsible for developing and implementing marketing strategies for our Gynae/CP portfolio, collaborating with various teams to drive successful product launches and ensuring the ongoing growth and profitability of our pharmaceutical brands.

Key Responsibilities

• Develop Marketing Strategies: Create and implement effective marketing strategies and communication plans for assigned brands, ensuring alignment with overall business goals.
• Collaboration with Sales Team: Work closely with the sales team to ensure the successful execution of marketing strategies and initiatives.
• Campaign Planning and Execution: Plan and execute both strategic and tactical marketing campaigns, ensuring successful product promotions and achieving objectives.
• Track ROI: Monitor and analyze promotional investments to ensure maximum return on investment (ROI).
• Cross-functional Coordination: Coordinate with internal departments (such as R&D, supply chain, regulatory, and sales) to ensure smooth marketing operations.
• Provide Support to Field Colleagues: Offer promotional support, medical advice, and strategic insights to field teams.
• Review Meetings: Organize and participate in meetings with field colleagues and head office to track progress and results.
• Monitor Brand Progress: Collaborate with senior sales managers to monitor the progress of assigned brands and ensure business goals are being met.
• New Product Launches: Identify new product opportunities and successfully launch new products in accordance with company strategies.
• Brand and Therapy Plans: Develop and prepare annual brand and therapy plans, ensuring timely execution.
• Market Research: Conduct research using both external and internal data sources to identify opportunities for growth and product improvements.
• Customer Relationship Management: Manage relationships with Key Opinion Leaders (KOLs) and Key Business Influencers (KBIs) in collaboration with the CRM and sales teams.
• Conference & CME Participation: Plan and execute participation in national and state conferences and Continuing Medical Education (CME) programs, driving innovation in participation and execution.
• Sales Review Meetings: Actively participate in sales review meetings and strategy meetings to ensure the alignment of marketing initiatives with sales objectives.
• Budget Management: Ensure the optimal utilization of promotional expenses within allocated budgets.
• Sales Team Training: Conduct fieldwork and on-the-job training with the sales team to improve performance and achieve business goals.

Skills Required

• Brand Management: Experience managing brands throughout their lifecycle, from inception to market growth and maturity.
• Communication Skills: Strong verbal and written communication skills to effectively interact with internal teams, clients, and stakeholders.
• Analytical Skills: Ability to analyze data, extract actionable insights, and drive decisions based on those insights.
• Scientific Knowledge: A solid understanding of scientific concepts and the ability to translate them into actionable marketing strategies.
• Leadership Skills: Strong leadership capabilities to drive cross-functional collaboration and manage teams effectively.
• Interpersonal Skills: Excellent interpersonal skills, fostering collaboration and maintaining positive relationships with various stakeholders.
• Adaptability: Ability to unlearn and re-learn, staying open to new ideas and strategies.
• Presentation Skills: Ability to effectively present ideas, strategies, and insights to internal and external stakeholders.
• New Product Launch Experience: Proven experience in launching new products and managing their growth within the market.

Preferred Qualifications

• A Bachelor of Pharmacy (B. Pharma) degree combined with an MBA in Marketing.
• 4-5 years of experience in Pharma Marketing, specifically in the Gynae/CP portfolio.
• Proven track record in product management, brand development, and successful marketing campaigns.
• Ability to work in a high-paced, target-driven environment.

Why Join Us?

If you're passionate about the pharmaceutical industry and enjoy managing products that make a difference, this is the perfect opportunity for you. We offer a dynamic and collaborative work environment where you will have the opportunity to make a direct impact on the success of our products. Join us in driving meaningful innovations and delivering life-changing solutions to our customers.