Performance Marketing Manager- Marketing Job in Pidge

Job Responsibilities

• Strategize and own the entire paid marketing strategy to acquire users through multiple
  paid channels in an optimised manner.
• Formulating Digital marketing strategies in order to increase brand visibility and
  improve online brand positioning of the business.
• Tracking efficiencies of the marketing spend across channels including Facebook
  campaigns, Google UAC campaigns, Ad networks and social media campaigns.
• Be experimental in exploring new channels to drive traffic and acquisition which
  includes performance marketing through FB/AdWords.
• Liaison with the design team to experiment with new creatives on a weekly basis.
• Thinking beyond the basics of social media and manage brands to develop a
  meaningful Social personality. Identify and tap into new channels to optimize ROI and
  increase App registration and revenue growth.
• Understanding online space and upcoming trends that would cater to growth.
• Set up daily performance reports to analyze the performance and further optimize
  campaigns.

Experience

• Minimum 3-4 years of experience in leading and managing Facebook, Google Adwords
  UAC, Ad networks
• Experience in marketing automation
• Experience in a consumer-focused company targeting users in tier 2,3 cities is a plus
• Should showcase strong analytical skills and a data-driven approach to marketing
  campaigns
• Should have a strong understanding of marketing tools such as FB Business/Google
  Adwords
• Well versed with analytics tools such as Facebook Analytics, Google Analytics, Branch,
  WebEngage