Digital Marketing Manager Job in Project Eagle

Job Description

ALTERNATE TITLES Digital Marketing Consultant, Digital Marketing Manager

DEPARTMENT MARKETING

COMPANY Tarang Sanghi Studio

REPORT TO CEO

SCENARIO - Consulting Startup

AREA OF RESPONSIBILITIES

PLANNING & EXECUTION

• Brainstorm new and creative growth strategies.
• Plan, execute, and manage all digital marketing, including SEO/SEM/PPC, SMS, marketing database, email, social media, Whatsapp & other messaging apps, and display advertising campaigns
• Design, build and maintain our and our clients social media presence.
• Create funnels, drive traffic to websites & SMM, while optimising UX.
• Create and manage link building strategies, content marketing strategies.
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.

ANALYTICS

• Evaluate - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Test - Plan, execute, and measure experiments and conversion tests.
• Measure - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Optimisation - Identify trends and insights, and optimize spend and performance based on the insights.

MANAGEMENT

• Stakeholders - Maintain strong and positive relationships with internal and external stakeholders.
• Vendors - Contact, interview, and hire third party graphic designers, web designers, and videographers to create unique and engaging content.
• Audience - Handle all audience interactions, including -- comments, live-chat etc.
• New Trends - Keep updated and present new social media sites, web technologies, marketing platforms, and digital marketing trends.

Requirements

• Years of Relevant Experience- 3+ Years of hands-on Digital Marketing experience for the company in-house and/ or as a consultant for external clients.

Education & Work experience-

• We prioritise skills over degrees but Bachelors/ Masters Degree/ Diploma/ Certification in Digital Marketing, Marketing & Advertising, Computer Science/ Applications, or other relevant fields.
• Experience with A/B and multivariate experiments.
• Create eye-catching visuals, graphics, and written contents to attract more viewers.

Software and Applications-

• Google Adwords, Google Analytics, FB Pixel.
• Content Management Systems, SMM Tools
• Microsoft Office
• Social Media (Facebook, Twitter, Instagram for Business, Linkedin Marketing etc.)
• Adobe Creative Cloud (Photoshop, InDesign, Illustrator) is a bonus.
• Qualities & Capabilities-
• Strong written and verbal communication skills
• Leadership skills
• Self-motivated
• Goal and Team Oriented
• Creative, and can think Outside the box
• Multitasking ability
• Analytical mindset
• Attention to detail
• Solve complex problems in short time period

Benefits

We offer competitive compensation and benefits.