Product Marketing Lead Job in Riskcovry

Job Description

• Study company s and competitors products in detail, maintaining a running gap analysis
• Work with various teams (design, content, acquisition, product, sales) to implement strategies
• Follow and analyze market trends to position products in the most effective manner
• Develop product marketing strategies that include pricing, product positioning, marketing, advertising, and product launches
• Translate technical details into benefits for the user in all product documentation
• Work with agencies ensure world-class marketing collateral is created in time and within budgets
• Strategize and draft compelling messages across marketing channels (landing pages, ad campaigns, etc)
• Test marketing product features, releases, and ad copy to provide feedback to the development and product teams
• Evaluate projects using relevant KPIs and feedback from existing and prospective customers
• Must champion of the product internally and externally

Qualifications

• Experience in writing and maintaining fantastic user-facing product notes
• Prior experience in B2B, technology product marketing is a must
• Must have a good eye for design and be able to spot good marketing copy
• Should be a self-starter, and an all-rounder with a bias for action
• Must be experienced working with analytics tools
• Should have a basic understanding of how technology
• Being from the insurtech industry is a big plus