Digital Marketing Executive Job in Sadup Softech

Digital Marketing Executive

Sadup Softech 4+ weeks ago

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Job Summary

Job Description

You will be responsible to streamline digital activities & increase company / client s digital exposure:

Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
Working with content marketing and design teams to create suitable content for each stage of a customer s digital journey.
Reviewing and optimizing the design and content of all online assets including the company website and social media pages.
Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
Using A/B testing to optimize digital marketing performance.
Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
Using customer insights to construct effective CRM campaigns.
Measuring, monitoring and analyzing effectiveness of email marketing activities against goals (ROI & KPIs).
Driving performance marketing via Google Ad Words, PPC, SEO/SEM, Display Ads, Customer Acquisition Funnel and Facebook Ads.
Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.
Planning and executing viral marketing campaigns across a range of social media platforms.
Working on app store optimization.
Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Experience Required :

Fresher

Vacancy :

2 - 4 Hires

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