Area Business Manager - Gold Loan Job in Sbfc Finance Private Limited

Job Description

Conduct Daily, Weekly and Monthly sales planning

o Effective communication of individual target and team target expectation to the team and plan accordingly

o Adherence of daywise sales plan for self and his team for market activities, Ensuring regular follow up to track progress of team and take corrective action

o Ensuring proper planning and availability of resources in advance for all market activities (Door to Door marketing, Pamphlet distribution), coordinate with Gold Loan staff, ensuring all areas are covered

o Interact with branch operations team to check existing borrower (EB) customer calling for upselling,

o Follow up with NPA customer by calling them

Responsible for gold loan target for the area

o ensure maximum branches should achieve the assigned target

o ensure productivity of sales team BSM s and FOS s

Create and drive area specific marketing strategies to build the Brand of SBFC in the Area

o Devise new and creative ways of branding and lead generation (canopy, health camps, Lucky draws, , Branding in Autos, Bus Stands etc.) which adapt to the unique requirements of the location and help increase brand visibility

o Coming up with creative marketing strategies for existing customers (greeting cards and messages on festivals, collecting appreciation and suggestion letters from customers) in order to collect new customer references

o Conduct competitor benchmarking in the area and develop competing strategies

o Training sales staff on their sales pitch to improve conversion rate by explaning the advantages of joining SBFC

Improve branch Sales efficiency and effectiveness

o Proper area wise planning for door to door/ shop to shop activities in areas to increase customer connect

o Collect references from all customers and ensure timely calling and sending SMS s to all leads to increase conversion rate

o Planning customer visits to old customers/ HNI customers who have closed accounts to bring them back to the SBFC

o follow up on interest collection to minimise penal charges for each customer and increase customer loyalty