Sr. Digital Marketing Executive Job in Sigmoid

Responsibilities:

• Manage the website built on WordPress to enhance user experience and improve the website performance. Review and analyze the website traffic to gain meaningful insights.
• Work with the content marketing team to grow organic/direct traffic to the website.
• Grow new leads by converting website traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Plan and execute lead nurturing programs leveraging automated email marketing campaigns, paid search, and retargeting.
• Implement SEO strategies and tactics to align with business objectives.
• Work with agencies and specialized teams to plan and execute digital marketing activities.

Requirements

• Deep understanding of website backend, SEO, and technology ecosystem in the digital space.
• 4-7 years of work experience as a marketer in an IT services firm or a digital marketing agency.
• Hands-on experience of working on WordPress, Google Analytics, and SEO tools.
• Exposure to marketing automation platforms like Zoho/Pardot, CRM, and web plug-ins.
• Strong communication skills and ability to learn quickly.
• High energy self-starter with a can-do attitude and ability to work in a fast-growth environment.
• MCA/BCA, MSc./BSc. (Computer Science), B.E/B.Tech will be an advantage.