Market Research Analyst Job in Sisa

Summary of the Job:

Market Research Analyst will be responsible for conducting primary and secondary research for the collection of data on competitors and market place and create 2 Thought Papers every month and One Research Report every quarter.

Experience:

• 5+ years experience in IT Market Research

Qualifications:

• BE/B.Sc Computer Science &MBA Marketing

Skill Sets:

Preferred Skills:

• Knowledge and Proven IT Market Research Analysis experience
• Ability to do methodical market research and get valuable insights
• Excellent knowledge of statistical packages (SPSS, SAS or similar), databases and MS Excel
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Excellent communication and Collaboration skills
• A good grasp of technical knowledge and the ability to write technical contents
• Excellent in articulation and is a creative thinker, with the ability to use data for informed decision-making
• Experience working in an IT product/ services-based environment
• Basic knowledge of SEO and keyword research tools.

Desired Skills:

• Experience in Cyber Security or Related Domain (IT Products or Services)
• Understanding of Primary and Secondary research in International market

Job Description:

• In depth knowledge in conducting primary and secondary research for the collection of data on competitors and market place and consolidating the information.
• Compile and analyze statistical data using modern and traditional methods which helps to interpret data, formulate reports and make recommendations.
• Perform valid and reliable market research by SWOT analysis.
• Provide competitive analysis on various companies market offerings, identify market trends, pricing/business models, sales and methods of operation.
• Remain fully informed on market trends, other parties researches and implement best practices.
• Use photographs, drawings, diagrams, animation, and charts that increase users understanding.
• Analyze information from multiple sources (SME, Offline, and Online) and use them to create original documents for a wide variety of technologies.
• Build and manage a rich content that attracts a qualified audience to our marketing efforts (including blog posts, whitepapers, reports, webinars, infographics, etc.)
• Learn about various technical business domains and gather data through secondary research.
• Create crisp, concise and compelling content based on the project brief and data gathered through research.
• Research, outline, write and edit new and existing content, working closely with Business Unit Leader and key team members to understand project requirements.
• Blog on an ongoing basis to support and promote your offers and to attract site visitors through search, social media, and email subscribers
• Ability to interpret large amounts of data and to multi-task.