Digital Marketing Professional Job in Smartech Interactive Pvt. Ltd

Job Description
The digital marketing professionals play a specialized role as part of the Digital Marketing & Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building, and conversion. This position is responsible for working as part of the Digital Marketing team to deliver strategic marketing plans and execute appropriate tactics (websites/Landing pages design, content writing, SEO, SEM, Display, social media, etc.) for a select group of clients.

• A strong understanding of inbound marketing and a passion for Internet and marketing technology
• Performance-based digital marketing experience (specifically focused on setting up Sales funnels - web traffic management, lead generation, conversion)
• Experience in developing and executing all major social media platforms content, posting, and interaction strategies to generate inbound leads as well as increase exposure (Facebook, LinkedIn, Twitter, Instagram, etc)
• Expertise in writing social posts, website, blog posts and email marketing messages.
• Solid understanding of web analytics, and all performance marketing KPIs.
• Continuous review and active management of website and other online assets.
• Excellent communication & Presentation skills.

Passion for brand building and creativity are required for this role. Discipline in execution and follow-up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and copywriting are desirable. Abilities and aptitude in sales, business development, customer interaction, and the relationship would be appreciated.

The candidate will be trained in job specific skill requirements during the induction and probation period. Strong Performance based Incentives and team targets will form an integral part of the job.