Vp Marketing ( Tech) Job in Smarter Biz Technologies Private Limited

KEY RELATIONSHIPS

Reports to CBO /
Direct reports Platform Technology Department

KEY RESPONSIBILITIES

This individual will be the owner who will set up the systems, processes & frameworks to Ensure that all SaaS marketing channels are used that will deliver leads, recognition and Manage all elements of the funnel consistently for the SaaS vertical of the company globally. This person will be responsible for building, managing, and developing a high performance SaaS marketing team; creating a methodical, data drive marketing process; enabling sales Pipeline; and global brand presence.

Define benchmarking results & relevant strategy: Actively benchmark SmarterBiz against the best in the industry for relevant marketing metrics regular & work towards consistently bettering the related metrics.
Mentor and build a team to ensure top of the rung:
o SEO & consistent Messaging
o Content marketing
o Growth / Paid marketing
o ABM
o Virtual and physical Events
o Nurturing
o & more

Demand Generation and Sales Enablement: Establish an efficient and predictable demand generation engine (outbound and inbound) and work with the Sales leadership to enable and extend sales team's efforts.
Ownership of execution and outcomes: Overall ownership of the SaaS marketing function would rest with this individual. All marketing metrics related to TOFU & MOFU would rest with this individual.
Brand Building: Work towards strengthening the Brand SmarterBiz in existing markets, and establishing a strong brand presence in new geographies. Establish and Strengthen SmarterBiz 's thought leadership initiatives globally.
Team : Establish a high performance, global SaaS marketing and demand generation team that operates in a data-driven model and drive their growth and development.
Budget: Responsible for efficient and effective planning and utilisation of Marketing Budget by creating ROI based models.
Work closely with the Leadership Team to drive new revenue growth.

DESIRED OUTCOMES

Efficient Demand Generation engine across geographies with all channels and mediums firing
Increase in inbound leads with optimised CAC
Strong presence across all target markets.
High performing - Global marketing team.

IDEAL EXPERIENCE

TRACK RECORD OF SCALING AN ENTERPRISE BUSINESS

More than 10+ years of marketing experience in B2B SaaS space with strong understanding of how to execute for multiple geographies especially South East Asian Countries.

Experience across all types of content creation/ management, SEO, SEM, ABM, demand generation, Nurturing, branding, analyst relation, digital marketing, Go to Market Strategy for diverse range of software products
Value selling mind-set
Experience of building relationships in large enterprises at the top by leveraging a value-focused approach to developing large revenue opportunities.
Team management
Individual should have led a team & be regarded as a great people manager.
Entrepreneurial Mind-set
Experience with founding or developing start-ups and enjoys aspects of entrepreneurship thereby displaying innovative strategic thinking
Strong pedigree and intellect
Tier 1 Education pedigree with work experience across reputed organizations CRITICAL LEADERSHIP CAPABILITIES

Driving Results

Acts to surpass goals, seizing opportunities to push the envelope.
Sets continually higher goals that are ambitious but realistic for self and team, geared to organisational objectives.
Focuses on new business opportunities that enable business development targets to be exceeded.

Commercial Orientation

Enables higher profitability or revenue or market share by incrementally improving the business: making calculated changes in processes, selecting additions to the portfolio of businesses, or growing the business organically.
Looks beyond basic metrics to think strategically when making marketing decisions. Evaluates the wider commercial impact of decisions beyond the short-term.

Building People Capability

Engages with employees to develop a clear perception of long-term capabilities/potential, and to provide balanced feedback/guiding principles.
Gives practical support and guiding principles for growing capabilities, not just technical skills.
Systematically develops employees through stretch assignments with specific competency development goals.
Uses informal and structured approaches to career development to focus on individual improvement over time.
Supports promotion of own people when talent is needed elsewhere, and it provides individuals with development opportunities.

OTHER PERSONAL CHARACTERISTICS

Dynamic, engaging, self-reliant senior executive
Ability to deal with ambiguity
Manage a collaborative and analytical approach
Articulate communicator
Self-confident and humble
Open to continuous learning
Intelligent, rigorous thinker who can operate successfully amongst bright people
Be equally comfortable and capable interacting with technologists as they are with business executives.