Digital Marketing Executive Job in Suventure Services Pvt Ltd.

Digital Marketing Executive

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Job Summary Responsibilities:
Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content.
Plan and oversee the entire website architecture, restructuring page hierarchy where necessary.
Be actively involved in SEO efforts (keyword, image optimization etc.).
Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization and user experience to boost organic search rankings for both local and international geos.
Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush etc.
Analyse campaign performance and compile and present detailed reports with proactive insights.
Work closely with content and development teams to implement and consistently optimize campaigns.
Remain up-to-date on SEO trends, research, best practices and continuously develop new approaches to digital marketing strategies.
Understand and analyse Google Ad accounts of clients and identify opportunities to scale spends and improve performance.
Establish and manage the strategy, tone, content, and audience understanding across all Ad campaigns.
Provide recommendations for target audiences, landing page opportunities and improvements impacting paid search engine quality ranking, CPC, CPT, CPL and eCommerce conversions.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Qualifications:
Bachelor s degree, or equivalent diploma, in disciplines as Marketing, Digital Advertising/Media, Business Studies or relevant field.
2-3 years of hands-on SEM and Digital Marketing experience.
Strong knowledge of PPC and SEO best practices with the ability to analyse performance data and compose insightful reports for clients and internal teams.
Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments.
Experience Required :

Minimum 7 Years

Vacancy :

2 - 4 Hires

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