Head of Marketing
Number of Post(s): 1
Experience required: 8 - 12 years
You ve spent your entire career in the field of marketing, from Positioning and Brand Strategy, to Social Media and Marketing Spend Optimization. You ve built teams that have gone on to scale amazing heights. You ve done it all. What else could there be next?
Rumor has it that The Better India, world s largest impact-focused content publication, is looking for a Marketing Champion, just like you.
This role is the answer to your quest for a meaningful + challenging role that creates a difference in people s lives every single day. You will create and implement strategic marketing initiatives across various marketing functions including performance marketing, branding, organic growth initiatives, events, social media marketing, PR and partnerships.
Our ideal colleague:
Has contributed to hyper scale business environment (10x growth), and has experience in building large scale communities and engagement Has broad experience across online and offline marketing channels and in-depth knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics Is data driven, can create & maintain performance dashboards, as well as drive visibility across management and build a culture of data in teams Is a storyteller who understands how to package and communicate real impact Acts without being told what to do and brings new ideas Has excellent presentation skills and is great at copywriting Has demonstrable experience of building and executing a marketing strategy that positively impacts awareness and pipeline growth. Has worked in media or similar consumer sector Has a client focused approach partnered with strong relationship building skills Has ROI-driven approach to marketing and strong attention to detail Wants to make an impact in the world Is fun to hangout with and bring in all the moves to the party floor Your key responsibilities:
Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals. Work collaboratively with a variety of stakeholders across sales and product management to ensure there is buy in and understanding about future marketing campaigns Oversee and execute a variety of content marketing activities thought leadership, blogs, ebooks, webinars and video ensuring quality is high. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) Be responsible for the website and app ensuring content is optimised for SEO, and build our presence across our social channels LinkedIn, Twitter and Facebook. Identify opportunities to reach new market segments and expand market share About The Better India
The Better India is the world s largest impact-focused content platform. With a massive reach of over 300 million people every month, our platform inspires and informs citizens every single day. Our stories have led to large-scale impact across the country. Our award-winning content is read and watched by some of the biggest names in media, entertainment, industry, and government, not to mention millions of citizens every day.
