Senior Manager - Digital Marketing Job in To The New

Responsibilities:

• You will lead a team of content marketers and will be responsible for mentoring, managing and training them

• Collaborate with various functions to deliver a content marketing strategy

• Conceive, create, distribute and promote various marketing resources after understanding the customer buying cycle, various customer segments and pain areas of sales team

• Repurposing and creating marketing assets which are shareable and downloadable

• Content writing - Produce downloadable and shareable content (focussed on Technology) in terms of whitepapers, ebooks, articles etc.

• Accountable for social media marketing and using social channels to generate leads

• Accountable for maintaining the company website - writing, editing, and proofreading site content, work closely with the technical team to maintain the site, responsible for new features development and getting website bugs/content errors fixed

• This role is a combination of people management as well as hands-on delivery

Must have:

• MBA (Marketing/Strategy) with 8-12years of experience

• Self-motivated with a passion for digital and content marketing

• Multitasker with an ability to get the job done with minimal supervision

• Managerial skills, attention to detail, multitasking, proficient writing and editing, analytical bent of mind and a fair amount of technical skills in terms of marketing automation and blogging software

• Comfortable with a rapidly changing environment

• Sound understanding of content marketing principles and ability to create marketing resources with an objective to aid sales funnel

• Flair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website content

• Excellent written and verbal communication skills, proficiency in the English language is a must

• Prior experience in writing blogs and articles

• Knowledge and prior experience of marketing automation software preferably HubSpot (not a must)

• Understanding of key metrics to measure the success of digital marketing initiatives

• Prior experience in a B2B company (preferably IT industry) in Marketing is a must