Principal Data Scientist-digital (oog) Job in Tvs Motors
Principal Data Scientist-digital (oog)
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Role Responsibilities-
1. Create decision engines like recommendation engines
2. Analyze website and apps effectiveness and recommend changes to content, navigation and design
3. Design experiments and analyze results
4. Analyze effectiveness of digital marketing campaigns
5. Build marketing response models
6. Leverage NLP, voice and video to design customer experiences in digital platforms
7. Engineer features to improve decision algorithms
8. Write production ready code
9. Work with digital marketing in programmatic buying and mapping targeting to last mile visibility via partner data like Google
10. Mapping prospect / customer journey to possible touchpoints and their efficiencies to arrive at suggested approach for efficiencies. This would include online commerce on owned or 3rd party assets
11. Partner with data engineers and vendor partners in data system development
Skill-set proficiency expected-
1. Data Science algorithms
2. App analytics
3. Website analytics
4. Digital Marketing analytics
5. Python
6. Statistics
7. Big Data technologies
8. Microstrategy, Tableau, JS
Your 4 Step Guide to Career Success
