BriefCase
BriefCase

Brand & Marketing Lead Job in Udaan

Brand & Marketing Lead

Udaan 4+ weeks ago
Apply Now
Job Summary
  • Develop deep consumer and trade understanding in Staple Foods Categories and be the knowledge custodian for the organization in the same.
  • Develop new brands in the packaged staple foods space leveraging category consumer truths. Develop Brand Nomenclature, Brand Identity, Packaging, Brand Personality & Brand Promise.
  • Generate consumer insights leading to creation of category and product specific USP/propositions and translate the same into packaging & communication design.
  • Lead development and end-to-end execution of Trade Marketing plans aligned to channel/ outlet requirements to drive desired consumer action and trade interest/ partnership. Work closely with the front-end sales teams for the same.
  • Lead development and end-to-end execution of consumer marketing activities tailored to garner awareness, trials, eventually leading to adoption.
  • Work closely with agencies in planning and execution stages (creative agencies, research agencies, etc.) to get deliverables according to timelines; monitor execution/ performance.
  • Be the voice of the consumer & trade and custodian of their interests in Staples Private Brands.
  • Assist the Brand & Marketing Head in creation of Brand Plans with a 6-month horizon
  • Lead the effective end-to-end execution of these brand plans
  • Work towards building required systems for measurement of key consumer and trade metrics and ensure regular updates and reporting of the same.
  • Drive the planning and execution of BTL & ATL Inputs for multiple Brands/ Categories.
  • Coordinate with the internal teams ex. Product, Sourcing, Finance teams for product conceptualization, costing, etc.
  • Assist in maintaining budgets for all category related marketing expenses
  • Lead execution of marketing plans through co-ordination between stakeholders, with special emphasis on-the-ground activities and micro-plans
  • Work towards the goal of ensuring that the top-line & gross margin objectives of the category are met.
  • Manage consumer complaints system
  • Assist the central project management for all launch projects
Experience Required :

3 to 8 Years

Vacancy :

1 Hire

Similar Jobs for you

See more recommended jobs