Global Assistant Brand Manager - Lifebuoy Core Job in Unilever

Global Assistant Brand Manager Lifebuoy Core

Work Location:

Mumbai HQ

Function/BU:

Personal Care, Marketing

Business Context

Lifebuoy, the world s first health soap, was launched in 1894 by William Lever, pioneering affordable hygiene in Victorian England. Today, Lifebuoy is the #1 germ protection soap, known for its legacy of cleanliness and personal hygiene. Lifebuoy has expanded globally, with a wide range of products including soap bars, liquid body washes, hand washes, and hand sanitizers, ensuring daily hygiene for families around the world.

Lifebuoy has also successfully reached over 1 billion people through hand hygiene programs and TV campaigns, promoting healthy societies through NGO partnerships and behavior change programs that champion handwashing and good hygiene practices.

Job Purpose

At Unilever, we believe in bringing your purpose to life through the work you do. As the Global Assistant Brand Manager Lifebuoy Core, you will be responsible for developing and validating core innovations and advertising strategies for the Indian market, in line with the brand s growth strategy. Your work will focus on delivering competition-beating products and campaigns that drive brand health and market share growth.

The success of this role depends on:

• Developing innovative ideas based on consumer insights.
• Executing campaigns and product launches on time and in full (OTIF).
• Achieving market share targets and improving brand health (UBS).

Responsibilities

• Develop Brand Growth Strategies: Lead the creation of brand growth strategies by deeply understanding consumer/shopper trends, competitive threats, and category/brand opportunities.
• Consumer Insights: Identify and articulate consumer insights to generate new business ideas and product concepts.
• Leverage New Technologies: Use new technologies and strategies to uncover opportunities (e.g., new claims, products, advertising, and packaging).
• Cross-functional Leadership: Lead the development of innovations with cross-functional teams (R&D, supply chain, finance, etc.) to bring ideas to life.
• Integrated Marketing Campaigns: Develop and deliver Integrated Marketing Campaigns, with clear and persuasive strategies and ideas.
• Project Management: Manage projects efficiently using IB, Innoflex, and CIP, monitoring progress, ensuring timely delivery, and adhering to budgets.
• Marketing Execution: Ensure effective execution of campaigns and product launches, contributing to brand growth and market share targets.

Experience Requirements

• Brand Management and Innovation: Proven experience in Brand Management and/or Innovation, preferably with premium innovations.
• Business Initiatives: Involvement in at least one business-building initiative, such as a new product launch, relaunch, or packaging change.
• Cross-Functional Project Management: Experience in business analysis, developing marketing plans, and managing cross-functional projects.
• Data & Analytics: Experience using data and analytics to build consumer insights and business hypotheses, leading to strong marketing executions and innovations.

This role offers an exciting opportunity to make a direct impact on Lifebuoy s growth in the Indian market, leveraging consumer insights, innovation, and integrated marketing strategies to drive brand success.