Senior Digital Marketing Manager Job in Vahak

Roles and Responsibilities:

• Plan monthly/quarterly performance marketing strategy to drive growth.
• Driving activations and repeat transactions from users.
• Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns.
• Re-engaging with users to increase their time spent on the site or app.
• Evaluate and optimize the end-to-end Sales Funnel.
• Plan digital channel mix visitor traffic, conversion rates, ROAS etc.
• Proactively recommend creative ideas & drive the optimum strategy for new user acquisition.
• Optimize allocation of budget & drive continuous improvements in key metrics.
• Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders.
• Regularly measure, review & report all campaigns.
• Regularly follow market trends & implement the latest marketing tools & strategies.
• Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools.
• Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy.
• Reviews & reporting with other teams & internal stakeholders.

Requirements:

• 4-6+ years of experience in Digital Marketing (Startup/Tech Logistics/Transport industry experience would be an added advantage.)
• Strong understanding of the User Funnel for acquisition & retention.
• Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
• Strong understanding of Remarketing campaigns.
• A strong grasp of web analytics, A/B testing, and metrics-driven marketing. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Highly proficient in Excel, Database query.