Mobile Marketing Specialist Job in Vavia Technologies Pvt Ltd.

Responsibilities:

• Get users for our mobile apps
• Continually source, evaluate and test new user acquisition channels to grow and diversify sources of traffic
• Improve User Acquisition and Lead Generation to efficiently grow our customer base
• Work on creating growth hacks such as referral programs, gamification and so on
• Design a user on-boarding process that leads to high user engagement and ultimately retention
• Conduct A/B testing to improve acquisition and conversion funnels
• Set testing design, KPIs and report on success. Develop digital marketing reporting and understand learning s across campaigns
• Track and analyze results to identify optimization opportunities to increase conversion and new users
• Continuously monitor CPA and identify channels that drive users with highest LTV through lowest CPA

Requirements:

• Background in marketing or product management
• Previous experience of working on mobile app user acquisition
• Clear understanding of App store optimization, Facebook ads and other mobile app user acquisition channels
• Understanding of content marketing channels, paid and unpaid.
• Strong with Google Analytics and mobile attribution systems such as mobile app tracking, adjust, apsalar and so on.
• Advanced Excel skills, including data manipulation and pivot tables.
• A natural communicator who can creatively synthesize volumes of data into key trends, observations, and actions either written or orally
• Innate interest in learning about customer s behavior through numbers and qualitative data
• Basic understanding of statistics
• Proactive, creative, driven and willing to learn what you don t already know