Product Marketing Lead Job in Yapsody India Pvt. Ltd.

problems we solve for our buyers and users; develop product demos, internal tools and external collateral and teach them how and when to use them Develop external collateral such as webpages, case studies, playbooks, success stories, brochures Ensure marketing assets and collateral are maintained and organized across different systems for accessibility Partner closely with marketing team members to deliver on business objectives Demand Generation Support Work closely on setting up Marketing Campaigns in sync with the product team, the sales team, and our customers to develop and deliver high-value webinars for prospects and existing customers Lead the digital marketing team to build and execute digital campaigns including developing content, defining the target audience, testing, launching and analyzing results Work with digital marketing to perform regular marketing automation improvements, hold share outs and share learnings Define product marketing KPIs; regularly track results and provide updates to business stakeholders Skills & Experience 5+ years of experience in Digital Marketing, especially having worked in a Product based Company. In-depth knowledge of various social media platforms, best practices, and website analytics. Strong analytical skills with a creative approach Solid written and verbal communication skills, as well as strong presentation skills. Team player with the ability to nurture the team and win collective accolades Keep updated on the latest trends and technologies in digital marketing.