Performance Marketing Job in Appsforbharat

Job brief We are looking for an experienced Performance Marketer to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things - Marketing and Technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset in securing a growing user base. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities: Drive high ROI for AppsForBharat Pooja category by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms. Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing in-depth solutions. Prepare weekly and monthly reports on Campaign performance and share it with the leadership team. Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights Own end-to-end channel management while liaising across functions - Creative, Business and Analytics. Drive continuous problem discovery to identify opportunity areas through research, outside-in and data analysis and recommend 10X user growth opportunities for Pooja vertical. Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts What we are looking for: 1-3 years of experience in Growth, Performance marketing experience with a high-growth startup. Structured problem-solving with good communication skills. Data-driven with good excel skills. Enthusiastic about learning new skills and solving challenging problems Expertise in most of the key aspects of digital marketing - Performance marketing, digital brand building, social media marketing, and SEO Experience in managing marketing budgets and delivering ROI An ability to thrive in a fast-paced environment An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed. Meticulous and deep attention to detail is a must.