Social Media Marketing & Pay Per Click Executive Job in Awign Enterprises Pvt. Ltd.
Social Media Marketing & Pay Per Click Executive
Awign Enterprises Pvt. Ltd.
4+ weeks ago
- Bengaluru, Bangalore Urban, Karnataka
- Not Disclosed
- Full-time
Job Summary
"We are looking for an SMM & PPC Executive to become a part of the Digital Marketing team and manage:PPC campaigns and monitor paid search budgets. You should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)All social media channels and digital campaigns to engage customers and customer satisfaction. You will handle creation of creative and social media friendly content that drives our brand and engages customers.
2. Participate in forming effective paid search strategies.
3. Launch and optimize various PPC campaigns.
4. Oversee accounts on search platforms (e.g. Google AdWords, Bing).
5. Be involved in keyword selection and audience targeting.
6. Monitor budget and adjust bids to gain better ROI.
7. Track KPIs to assess performance and pinpoint issues.
8. Produce reports for management (e.g. dashboards).
9. Suggest and develop new campaigns across multiple channels.
10. Maintain partnerships with PPC ad platforms and vendors.
11. Find ways to reduce risk of click fraud.
12. Keep abreast of PPC and SEM trends.
13. SMM
14. Contribute to and influence the direction of social media strategy.
15. Design and execute marketing campaigns.
16. Analyse and report on the search performance.
17. Analysis of competitor campaigns.
18. Regular KPI reporting.
19. Work closely with the SEO, online marketing and affiliate marketing teams to help co-ordinate all integrated online output.
2. Proven experience in social media handling and as a PPC executive for 1-3 years.
3. Experience in data analysis and reporting
4. Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
6. Proficient in MS Office (particularly Excel)
7. Excellent communication skills"
Duties And Responsibilities
1. PPC2. Participate in forming effective paid search strategies.
3. Launch and optimize various PPC campaigns.
4. Oversee accounts on search platforms (e.g. Google AdWords, Bing).
5. Be involved in keyword selection and audience targeting.
6. Monitor budget and adjust bids to gain better ROI.
7. Track KPIs to assess performance and pinpoint issues.
8. Produce reports for management (e.g. dashboards).
9. Suggest and develop new campaigns across multiple channels.
10. Maintain partnerships with PPC ad platforms and vendors.
11. Find ways to reduce risk of click fraud.
12. Keep abreast of PPC and SEM trends.
13. SMM
14. Contribute to and influence the direction of social media strategy.
15. Design and execute marketing campaigns.
16. Analyse and report on the search performance.
17. Analysis of competitor campaigns.
18. Regular KPI reporting.
19. Work closely with the SEO, online marketing and affiliate marketing teams to help co-ordinate all integrated online output.
Required Skills And Experience
1. A degree or equivalent marketing qualification (e.g. CIM), AdWords certification is a plus.2. Proven experience in social media handling and as a PPC executive for 1-3 years.
3. Experience in data analysis and reporting
4. Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
5. Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
6. Proficient in MS Office (particularly Excel)
7. Excellent communication skills"
Similar Jobs for you
Your 4 Step Guide to Career Success
Apply for jobs
Create Profile
Schedule Interview
Get Hired
Help us improve JobGrin
Need Help? Contact us