Project Lead - Senior Media Analyst Job in Axtria

Campaign Performance Analysis:

• Analyze the effectiveness of media campaigns across digital, social, programmatic, and traditional media platforms.
• Track key performance indicators (KPIs) such as impressions, click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Perform in-depth analysis of media data to identify trends, opportunities, and areas for improvement.

Reporting & Insights:

• Prepare detailed reports and dashboards to communicate media performance to client stakeholders.
• Provide recommendations on how to optimize campaigns based on data insights, A/B testing results, and market trends.
• Collaborate with the media buying and planning teams to provide insights that influence media strategy.

Budget & Spend Analysis:

• Monitor media spend across campaigns and ensure alignment with allocated budgets.
• Identify opportunities for cost efficiencies and performance improvements.
• Assist in forecasting media spend based on historical data and future trends.

Cross-Channel Attribution:

• Utilize multi-touch attribution models to evaluate the contribution of various media channels (search, display, social, etc.) to overall campaign performance.
• Help improve the media attribution process to ensure proper credit is given to each channel.

Media Research & Competitor Analysis:

• Stay up to date with industry trends, new tools, and best practices in media analytics.
• Conduct competitor media analysis to understand market positioning and media strategies of competitors.
• Identify emerging platforms and channels for potential investment based on research.

Collaboration & Stakeholder Management:

• Work closely with media planners, buyers, and digital marketing teams to ensure alignment of media strategy with business objectives.
• Provide clear and concise data-driven recommendations to both technical and non-technical stakeholders.

Essential Skills & Experience

Experience: 2-4 years of experience in media analysis, digital marketing analytics, or a related field.

Technical Proficiency:

• Strong knowledge of digital marketing platforms such as Google Ads, Facebook Ads, and programmatic buying platforms.
• Proficiency in using analytics tools like Google Analytics, Adobe Analytics, or similar platforms.
• Experience with data visualization tools (e.g., Tableau, Power BI, or similar) to present insights effectively.
• Familiarity with Excel and SQL for data manipulation and analysis.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and communicate findings effectively.

Detail-Oriented: Ability to handle multiple data points with precision, ensuring the accuracy and integrity of reports.

Communication: Excellent written and verbal communication skills, with the ability to explain data insights to non-technical stakeholders.

Desirable Skills & Experience

• Experience with advanced analytics techniques such as predictive modeling or marketing mix modeling (MMM).
• Understanding of media buying processes and digital advertising ecosystems.
• Certification in Google Analytics, Facebook Blueprint, or other relevant platforms.