Senior Manager Brand Strategy Job in Catenon

Industry / Sector / Domain

Consumer Technology

Location

Bengaluru

Experience Range

5-10 years

Company Profile

A fast growing consumer tech player in India

Job Profile

• Develop the assigned Brands/sub-brands in the portfolio
• Drive consumer understanding & insight generation
• Own insights generation and key user understanding metrics for assigned brand
• Build cultural, category & competition learnings for a better innovation pipeline and market specific communication
• Develop business insights on the brand and be the voice of your consumer in the GTM organisation
• Track brand health by regularly tracking key metrics, and working with teams responsible for the same
• Partner with the marketing and creative team to provide insights and strategic direction
• Lead creation of communication briefs, basis the identified insights
• Own campaign assessments and feedback loop for improvements/course corrections
• Conceptualise and execute innovative programs that drive the brand in the desired direction
• Activate the brand and worth with business teams in growing the brand

Candidate Profile

• MBA from a premier institute, working/having worked in Blue-Chip Consumer companies with a minimum of 5- 10 years total experience out of which 5 years experience should be in Brand Management
• Entrepreneurial experience or experience in marketing consultancies will be value

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