Senior Manager - Brand Marketing Job in Glance

Job Title: Senior Manager Brand Marketing

Location: Bangalore, India

Company: Glance An InMobi Group Company

About Glance

Glance is a leading consumer technology company powering innovative digital platforms such as Glance Lock Screen, Roposo, and Nostra. Our products reach millions worldwide, delivering personalized, context-driven content and engaging experiences that redefine mobile interaction.

Why Join Glance?

Join a fast-paced, visionary team where you ll lead brand marketing strategies that build strong consumer connections and accelerate business growth. Enjoy a culture of innovation, creativity, and autonomy supported by cutting-edge technology and a collaborative environment.

Role Overview

As the Senior Manager Brand Marketing, you will drive the overall brand strategy to elevate Glance s market positioning and consumer engagement across B2C and D2C segments. You ll lead brand campaigns, digital marketing, partnerships, and community initiatives that enhance brand awareness, loyalty, and growth. This role demands a strategic mindset, data-driven approach, creativity, and leadership skills to influence internal teams and external stakeholders.

Key Responsibilities

Brand & Digital Marketing:

• Define and evolve Glance s brand positioning to stand out in a competitive marketplace and deeply connect with consumers.
• Develop and implement comprehensive brand marketing plans that drive growth and strengthen brand equity.
• Lead digital marketing efforts including organic social media, SEO, and content marketing to maximize brand reach and engagement.
• Oversee relationships with creative and digital marketing agencies to execute impactful campaigns aligned with brand goals.
• Inspire and mentor a high-performing marketing team, fostering innovation and collaboration.

Product Marketing:

• Craft compelling product positioning, messaging, and value propositions grounded in consumer insights.
• Analyze market trends, customer needs, and competitive landscape to inform communication strategies and product marketing roadmaps.
• Drive user engagement through targeted content and brand initiatives based on deep understanding of user pain points and behaviors.

Partnerships & Alliances:

• Identify, develop, and manage strategic brand partnerships and alliances to expand reach and create new opportunities.
• Conduct market and competitor research to guide partnership strategies and negotiate mutually beneficial contracts.

Community Building:

• Design and implement strategies to grow and deepen engagement within the Glance community, fostering an active and positive user environment.

Qualifications

• 8 to 10 years of experience in brand marketing with demonstrated success in new-age tech companies focusing on B2C or D2C markets.
• Proven expertise in content marketing, organic growth strategies, and managing marketing/advertising agencies.
• Deep knowledge of brand positioning and communication frameworks, especially in the D2C sector.
• Strong leadership and team management capabilities with experience mentoring marketing professionals.
• Excellent communication, storytelling, and interpersonal skills.
• Bachelor s degree in Marketing, Business Administration, or related field; Master s degree preferred.

Join Glance and lead transformative brand marketing efforts that shape the future of digital consumer engagement. Apply now to be a key driver of our brand success in Bangalore!