Atl- Field Marketing Job in Cvent Inc
Job Summary
Job Title: Team Lead: Field Marketing
Job Band: 2B
Responsibility:
- Create the demand generation plan with a mix of digital, social, events, webinars etc.
- Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for regional markets e.g. Australia, Asia, Middle East, India & Africa.
- Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.
- Work with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to drive growth.
- Work with marketing shared services teams to execute associated marketing initiatives and campaigns.
- Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the marketing plan.
- Establish value propositions and create solution messaging relevant to the regional markets.
- Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.
- Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.
Requirements:
- MBA degree from a reputed B-school
- 4-6 years of marketing experience with software, SaaS-based, or technology products in the B2B space
- Sound knowledge of content & digital marketing techniques for inbound marketing
- Excellent stakeholder management skills to collaborate with sales, and other marketing teams.
- Strong written and verbal communication skills a must.
- Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint).
- Experience with marketing automation, CRM, and project management tools, such as Marketo, Salesforce, Clarizen preferred.
Physical Demands Notice
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