BriefCase
BriefCase

Manager - Lead Generation Job in Graymatter Software Services Pvt Ltd

Manager - Lead Generation

Graymatter Software Services Pvt Ltd 4+ weeks ago
Apply Now
Job Summary

Education: Graduate inScience,Engg. and/or MBA
Experience:8 years
Location:Bangalore, INDIA

Essential :

  • 8+ years of experience in tacticalmarketing experiencefor BI/Analytics businesses.
  • Experience of doing hands-on SEO with optimal content, leading to qualifiedtraffic,sustained high search engine rankingsand qualified leads.
  • Google Analytics expertise with ability to identify effective content and top visitor conversionchannels andpaths.
  • Social media expertwith end-to-end experience on social media campaigns.
  • Experience with e-mail campaign tools like Active Campaign, Social media tools like Hootsuite.
  • Experience with paid ad campaigns including GoogleAdwords, Facebook ads, LinkedIn ads.
  • Experience in supporting event operations including booth design, event collaterals, emailers, social media coverage etc.
  • Experience in supporting webinars with preferred past exposure to go to webinar.
  • Ability to work together with product marketing teams and sales teams.
  • Experience of managing and overseeinga team orvendor / external agency.

Desired Skills :

  • Experience in content writing.
  • Experience in programmatic advertising.

Roles & Responsibilities:

  • Manage and execute activities defined as per marketing plan, track results and report specific areas of improvement.
  • Monitor and co-ordinate across areas in marketing including paid ads, remarketing campaigns, e-mail campaigns, social media campaigns, search engine optimization, PR & publications.
  • Debate on specific task execution approaches and provide alternative suggestions.
  • Manage marketing leads data and take up initial qualification calls with leads.
  • Follow-up on content calendar as per marketing plan and ensure timely publication for both in-house and outsourced content.
  • Track web analytics and report on relative performance of channels and content.
  • Drive operations for event and webinar support.
  • Monitor and maintain websites and social assets on a regular basis.
.fusion-button.button-8 .fusion-button-text, .fusion-button.button-8 i {color:#ffffff;}.fusion-button.button-8 {border-width:0px;border-color:#ffffff;}.fusion-button.button-8 .fusion-button-icon-divider{border-color:#ffffff;}.fusion-button.button-8:hover .fusion-button-text, .fusion-button.button-8:hover i,.fusion-button.button-8:focus .fusion-button-text, .fusion-button.button-8:focus i,.fusion-button.button-8:active .fusion-button-text, .fusion-button.button-8:active{color:#3b5773;}.fusion-button.button-8:hover, .fusion-button.button-8:focus, .fusion-button.button-8:active{border-width:0px;border-color:#3b5773;}.fusion-button.button-8:hover .fusion-button-icon-divider, .fusion-button.button-8:hover .fusion-button-icon-divider, .fusion-button.button-8:active .fusion-button-icon-divider{border-color:#3b5773;}.fusion-button.button-8{background: #3b5773;}.fusion-button.button-8:hover,.button-8:focus,.fusion-button.button-8:active{background: #ffffff;}.fusion-button.button-8{width:auto;}
Qualification :
Graduate in Science, Engg. and/or MBA
Experience Required :

Minimum 8 Years

Vacancy :

2 - 4 Hires

Apply Now
Similar Jobs for you

See more recommended jobs

Your 4 Step Guide to Career Success

Apply for jobs
Create Profile
Schedule Interview
Get Hired