Product Marketer Job in Kovai.co

Job Title: Product Marketer B2B SaaS | Full-Time | Coimbatore, Tamil Nadu

Are you a passionate marketer looking to shape the future of enterprise software? Kovai.co, a leading B2B SaaS company headquartered in the UK with a thriving innovation hub in Coimbatore, is hiring a Product Marketer to help drive our next phase of growth.

About Kovai.co

Kovai.co is a fast-growing tech company delivering cutting-edge enterprise software and scalable SaaS solutions to over 2,500 businesses worldwide. With award-winning products like BizTalk360, Turbo360, and Document360, we are revolutionizing the way companies build, manage, and scale their digital operations.

With a $30M revenue target in sight and a commitment to innovation, we re expanding our team with talented individuals who are ready to make an impact.

"UK Headquarters. Indian Innovation. Global Impact."

Role: Product Marketer

Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Industry: B2B SaaS, Enterprise Software

As a Product Marketer at Kovai.co, you will be the voice of our products in the market. You ll work closely with product, sales, and marketing teams to craft compelling product messaging, drive demand, and support successful go-to-market strategies.

Key Responsibilities

• Product Messaging & Positioning: Develop and refine messaging that differentiates Kovai.co s products in the competitive SaaS market.
• Sales Enablement: Equip sales and marketing teams with the tools and collateral they need to communicate product value effectively.
• Market & Competitive Research: Analyze industry trends, customer segments, and competitors to inform product positioning and marketing strategies.
• Demand Generation: Design and execute data-driven campaigns to drive awareness, traffic, and lead generation across digital channels.
• Content Creation: Create engaging and persuasive product-focused content including case studies, whitepapers, blogs, and presentations.
• Thought Leadership: Represent Kovai.co in the market as a product evangelist through webinars, social media, and public speaking opportunities.
• Go-to-Market Planning: Collaborate with product teams to plan and execute successful product launches and feature rollouts.

Ideal Candidate Profile

• 3+ years in B2B product marketing, preferably in a SaaS or enterprise software environment.
• Proven experience with go-to-market (GTM) strategies, customer segmentation, and competitive analysis.
• Strong storytelling and content development skills with a portfolio of product marketing assets.
• Experience managing integrated marketing campaigns across webinars, trade shows, social media, and digital platforms.
• Excellent written and verbal communication skills in English.
• A data-driven mindset with the ability to derive actionable insights from metrics.
• Collaborative team player comfortable working across product, sales, and leadership teams.

Why Join Kovai.co?

• Work with a passionate, mission-driven team transforming global B2B markets
• Collaborate with international teams on impactful SaaS products
• Competitive compensation, growth opportunities, and a vibrant work culture
• Opportunity to lead in a high-growth, profitable tech company

Equal Opportunity Employer

Kovai.co is proud to be an equal opportunity employer. We value diversity and are committed to creating an inclusive environment where everyone can thrive.

Ready to Apply?

If you're excited to take your product marketing career to the next level, apply now and become part of a team that's redefining technology and innovation.