Digital Marketing Specialist Job in Markspace Media Pvt Ltd

Digital Marketing Specialist

Posted At : 2 years ago

Location : Pune

Experience : Minimum 1-year experience as a Digital Marketing Executive.

Salary : -

Job Description:

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and campaigns.

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing.

Perform ongoing keyword discovery, expansion and optimization.

Research and implement search engine optimization recommendations.

Research and analyze competitor advertising links.

Develop and implement link building strategy.

Ensure SEO and SMO best practices are properly implemented on newly developed code.

Work with manager to drive SEO in content creation and content programming.

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Knowledge and Skills:

Proven SEO and SMO experience .

Proven SEM experience managing PPC campaigns across Google, Yahoo and BingMBA will be an added advantage.

Solid understanding of performance marketing, conversion, and online customer acquisition.

In-depth experience with website analytics tools (e.g.: Google Analytics).

Working knowledge of HTML, CSS, PHP and JavaScript development and constraints.

Knowledge of ranking factors and search engine algorithms.

Up-to-date with the latest trends and best practices in SEO and SEM.

Eligibility Criteria:

Minimum 1-year experience as a Digital Marketing Executive.

Any degree.