Digital Marketing Specialist Job in Paradiso Software Pvt Ltd

To take up challenges in online marketing activities such as social media marketing, paid marketing, PPC, SEO and blog

• Minimum of 3 years of digital marketing experience
• Minimum of 2 years of search engine optimization experience
• Must have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenter
• Ability to perform research, analyze websites, document changes
• Ability to compile and analyze search data and metrics
• Web programming skills are a plus but not required
• Minimum of a Bachelors degree preferred
• Strong oral and written communication skills
• Excellent analytical skills
• Outstanding customer service skills
• Ability to work independently and within a team environment
• Great writing and speaking skills in English
• Experience writing content for marketing purposes
• A results-oriented attitude
• The ability to learn quickly
• Must have good references
• Excellent communication & customer service
• *** MUST BE LOCATED IN PUNE & BE ABLE TO WORK SOME HOURS IN EST ZONE

• Conduct keyword research and selection for pay-per-click campaigns and SEO projects
• Analyze websites and document changes required for SEO
• Monitor SEO results and manage projects to ensure continued high rankings
• Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations
• Proactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvement
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
• Optimize landing pages for search engine quality score
• Serve as liaison with paid search engine contacts

• Regular exposure to business stakeholders and executive management
• Authority and scope to apply your expertise to many interesting technical problems
• High learning curve
• Exposure to domestic as well as international work culture (Collaborating with the US Team as well)