BriefCase
BriefCase

Product Marketing Manager - B2b Job in Practo Technologies Pvt. Ltd.

Product Marketing Manager - B2b

Practo Technologies Pvt. Ltd. 4+ weeks ago
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Job Summary

What if, instead of a job, you had a mission? A mission to create the future of healthcare alongside a team of brilliant, passionate people, on a canvas that touches billions of consumers around the world

It's what we do at Practo.

Practo is made up of people from diverse backgrounds, united by our mission to help people around the world live healthier, longer lives by simplifying ways to be healthy. Our culture revolves around first principles thinking that leads to daring ideas and we have the freedom and opportunity to turn these ideas into reality. We are dedicated to improving healthcare access for everyone and leaving the world better than we found it.

Product Marketing Manager would be required to lead product marketing for Practo's highest grossing products to clinics and hospitals. S/he would own end to end marketing of all of Practo's B2B products.

Responsibilities would include

  • Understand needs of various business segments to formulate a robust communication strategy
  • Work closely with Sales to formulate and execute deeper 360 degree engagement plans with various clients across business segments through webinars, events, road shows, strategic account nurturing etc.
  • Create and execute a strategic B2B product, sales roadmap that cuts across business segments
  • Formulate and execute B2B acquisition campaigns for the various products and segments, along with the sales team
  • Work closely with various teams ranging from digital marketing, agency, product and sales teams to meet business goals
  • Ideate, formulate, manage and improve various B2B acquisition campaigns across various media
  • Track effectiveness of various campaigns and media
  • Formulate and execute effective communication loops that ensure high product usage and experience
  • Create programmes or campaigns to ensure retention
  • Co-create features and product offerings with product and sales, that help shape the value proposition to healthcare businesses

    • Must have's -

    • Good understanding of digital marketing
    • Led B2B marketing for a SAAS or B2B product or large or mid-sized hospital
    • Strong understanding of lead generation and management
    • Ability to thrive in little chaos and bring order to it
    • Ability to lead teams through influence
    Experience Required :

    7 to 10 Years

    Vacancy :

    2 - 4 Hires

    Apply Now
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