Senior Product Marketing Manager Senior Managerclear & Ai Portfolio Job in Prime Focus Technologies

Job Description:

Market and Business Intelligence o Research market landscape and competitor offerings o Provide concise and consumable information about changes in the industry, competitors, and customers to stakeholders to help increase market understanding and compete better. o Build and maintain a sustainable intelligence library and framework Set go-to-market plans o Size and segment the market, identifying the best opportunities for PFT offerings o Define the target organization (audience and individual) with acute pains and requirements that we have an unfair competitive advantage in addressing with our offerings o Craft and deliver messaging to convey that advantage and resultant value for the audience. Lead cross-functional teams in executing the plans o Collaborate with sales, pre-sales, and product teams to identify and create informational resources in various forms o Work with Marcom teams on broad-based content for the web, social media, press, and other vehicles o Enable and support sales and channel enablement with tools Devise and execute Account-Based Marketing (ABM) strategies for key accounts Be the primary champion in demand generation activities o Work with demand gen teams to run campaigns that promote healthy leads pipeline o Monitor and support revenue progress and pipeline o Help shape and convey our messaging and strategy across channels Track and course correct the business o Prepare quarterly as well as annual business reviews and plans o Investigate results, root causes, and opportunities for expansion Candidate Background: Experience: The ideal candidate would have 5+ years of product marketing and/or product management experience in IT product/services companies. Experience in the M&E industry and/or enterprise-grade cloud products is a definite plus. Soft skills: Strong communication skills, plus an entrepreneurial spirit, are a must. In addition, excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties. Highly organized and able to multi-task Self-driven and proactive Qualifications: Postgraduate degree or diploma in marketing from a reputed university