Media Lead - Ecommerce Job in Schbang

Job Title: Media Planning Manager

Reports To: Head of Media

Location: Mumbai

Major Roles & Responsibilities:

• Ad Account Creation: Responsible for the creation and management of client ad accounts.
• Business Objective Alignment: Understand client business objectives and guide the team on how to align media strategies to meet those objectives.
• Pitching New Business Avenues: Identify potential new business areas and proactively pitch them to the client in collaboration with the Head of Media.
• Platform & Media Plan Selection: Review and select the best platforms for campaigns based on client marketing objectives. Ensure that the media plan aligns with the benchmarks set by the buying team.
• Client Communication: Share the media plan with clients and make necessary revisions based on client feedback.
• Third-party Coordination: Coordinate with the internal team to secure the best possible rates from third-party vendors and suppliers, when required.
• Estimate Sharing & PO Management: Once the media plan is locked, share estimates with the accounts team to raise the Purchase Order (PO). Ensure that work doesn t commence without the PO.
• Campaign Monitoring & Guidance: Ensure that campaigns begin on time, monitoring their performance and guiding the team on optimal strategies.
• Industry Benchmarking: Use analytics tools like Google Analytics, SimilarWeb, and SEMRush to benchmark performance against industry standards.
• Team Management & Hiring: Participate in team recruitment, decision-making, and training new joiners. Ensure that they are familiar with the company's processes and ways of working.
• Media Estimate Tracker: Ensure the Media Estimate Tracker and Revenue Trackers are up to date.
• Target Achievement & Reporting: Strive to meet assigned targets, track progress, and prepare monthly media-related reports in line with set goals.

Skills Required:

• Strong Communication Skills: Ability to effectively communicate with internal teams and clients.
• Time Management & Attention to Detail: Strong organizational skills and attention to detail to ensure timely and accurate media plan execution.
• Analytical Skills: Problem-solving attitude and the ability to interpret data to inform decisions.
• Proficiency in Analytics Tools: Knowledge of tools like Google Analytics, SimilarWeb, and SEMRush for industry benchmarking and campaign analysis.
• E-Commerce Ad Platforms Knowledge: Familiarity with Amazon Ads and Flipkart Ads for running and optimizing e-commerce campaigns.
• Leadership & Team Management: Proven ability to lead and manage teams, making decisions related to hiring, mentoring, and team performance.

Why Join Schbang?

Schbang offers an exciting, fast-paced environment with opportunities for growth and learning. You'll be part of a team that drives innovation and creativity across diverse brands and industries. If you're looking to make an impact and be part of a forward-thinking company, Schbang is the place for you!