Sr. Digital Marketing Executive Job in Tech Exactly

Responsibilities

• Create a branding strategy for the company and execute the same
• Strategies content for various stages of marketing funnel and develop the same through right partnerships.
• Share the goals with the team and monitor the progress.
• Distribute content through various digital channels to generate Marketing Qualified leads.
• Nurture the leads further down the funnel through email marketing campaigns.

Required skill set

• Should have good understanding of branding, targeting,segmentation, positioning, marketing communications.
• Should have experience planning content for different stages of B2B marketing funnel
• Should be excellent with marketing content distribution
• Should have hands on experience with conversion optimisation.
• Should have strong and persuasive communication skills.
• Should be enthusiastic and willing to execute independently.
• Experience in generating leads for IT software services is a value add.