Content Writer Job in Vtiger

We are looking for a content writer to join our marketing team. If you re passionate about helping people solve problems and enjoy building communities around interesting topics, then you are the person we re looking for.

You will research industry-related topics, generate ideas for new content types, and proofreading articles before publication. If you re familiar with producing online content and have an eye for detail, we d like to talk to you.

Feel free to share samples of your work, portfolio of your published articles, or any written content along with your application.

Ultimately, you ll deliver quality writing pieces that appeal to our audience, attract customers and boost brand awareness.

Responsibilities:

• Research our customer s interests, pain points, and demographics for crafting relevant and engaging copy
• Developing and managing a content marketing strategy that supports organizational goals across all product lines and customer avatars, from the top to the bottom of the marketing and sales funnel
• Identifying successful content and mapping out new ways to repurpose (i.e., a blog post into a YouTube video) to amplify the organization s message
• Recommending and executing testing strategies to improve conversion rates on content pages
• Ability to market content that is produced and monitoring engagement of content across different channels, and making necessary improvements to the delivery strategy
• Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories
• Designing engaging and creative images for use in a variety of digital assets, including social media, images for written content, presentations, etc.

Requirements:

• Min. 2 years of experience in content writing for B2B businesses
• Strong writing skills for producing grammatically sound and brand guidelines compliant copy
• Good understanding of writing an excellent headline, subheadings, and CTA
• Excellent research, organizational, and learning skills
• Ability to crunch data and weave them into stories and attractive images
• Familiarity with Google Analytics, Google Sheets, Pivot tables, and other analytic tools is a plus
• Expertise in amplifying content and tracking engagement
• Knowledge of WordPress and Search Engine Optimization (SEO) is an advantage
• Be a team player. Open to new ways of working and be comfortable working with structured time-bound projects and high-pressure short bursts when required
• Experience with agile methodology will be a plus