Marketing Manager Job in Acuity Knowledge Partners

Education/ Experience and Skill Requirement

• Marketing experience of 6-8 years in the B2B marketing domain

• HubSpot (or any marketing automation) knowledge is an added advantage

• Certification in Google Analytics, AdWords, or LinkedIn campaigns is also an advantage

• Understanding of traditional and emerging marketing channels

• Excellent communication skills and the ability to think creatively and innovatively

• Budget-management skills, with an ROI-driven mindset

• Professional judgment and discretion as a result of experience in the field

• Analytical skills to forecast and identify trends and challenges

• Familiarity with the latest trends, technologies and methodologies in areas such as graphic design, web design, and production

Responsibilities

Solutions Marketing

• • Collaborate with P&L teams to proactively source high-quality content and thought leadership, with a strong focus on thought-leadership collateral such as white papers, blogs, eBooks, articles, and solution videos

  • Use organic and paid campaigns to promote the different service lines and solutions, aiming to close new business- and revenue-generating opportunities

  • Ensure top-page ranking for service lines handled, frequently updating keywords to maintain the highest rankings

Product Marketing

• • Act as lead for go-to-market strategies and new-product launches

  • Create a stream of demo and revenue opportunities

Marketing Technology

• • Marketing automation lead implementation of marketing automation best practices

  • Technology stack define and own the overall marketing technology stack

  • Analytics and ROI closely monitor analytics, measure ROI and suggest areas to optimise

Communications and PR

• • Plan leads, and develop and execute communications programmes

  • Facilitate senior leadership messaging and media interaction in client geographies

  • Lead PR and communications to build brand and generate visibility

Social Media Marketing

• • Implement innovative ideas to enhance brand and visibility on social media

  • Make optimum use of social media platforms to generate leads, create conversations and generate touchpoints in the addressable market

  • Manage social media strategy and budgets

Events and Conferences

• • Plan and organise client breakfast events in collaboration with the Sales team and company segments/P&L teams. Ensure all pre- and post-event activities are conducted in line with marketing best practices

  • Assist Sales team and company segments/P&L teams in representing the firm at external events

  • Work closely with P&L teams to organise webinars for solution areas, as applicable

New Ideas and Innovation

• Demonstrate leadership in generating new ideas to make the marketing process and activities efficient and effective

• Learn and deploy marketing best practices across events, online media, social media, branding and PR to make the marketing process efficient

Behavioural competencies

• A self-starter, and excellent planner and campaign executor

• Has exceptional organisational skills, including ability to multi-task, prioritise work and meet deadlines

• Is able to support, manage and influence senior stakeholders

• Is able to build collaborative relationships and effectively leverage networks to mobilise resources

• Thinks clearly and has the influencing skills to develop and gain buy-in for strategic communications

• Is strong in analytical skills to make sense of data and what it means for the business

• Has excellent communication skills