Executive-digital Marketing Job in Cleartrip

Job Responsibilities

- Proactively forecast and report successes, inconsistencies, and underperformance of channels across all products and geographies.

- Regularly monitor the performance of the campaigns during the execution period.

- Provide post-campaign performance analysis report with key highlights, basic insights recommendations

- Generate reports by creating or using standard report templates and data visualization dashboards

- Use company-wide accepted metrics based on the measurement framework and identify relevant data sources

- Work with the analytics operations to correct the data discrepancies and ensure data quality

- Contribute towards the development and enhancement of analytics and reporting dashboards, technologies, and processes

- Demonstrable understanding of key marketing concepts such as paid, earned, owned, and the customer journey.

Desired Candidate

Candidate with 2-3 years of experience in online marketing specifically in Mobile App User Acquisition & Retention, SEM & Display campaign optimization.

Advanced Knowledge on Microsoft Excel and any other dashboarding tool (E.g. Tableau)

Soft Skills

Strong problem solving and innovation skills

Strong number crunching & data analysis skills

Ability to work autonomously with minimal supervision

Comfortable working in a fast-paced environment

Ability to prioritize and handle multiple simultaneous tasks

Demonstrate calmness and composure in stressful or uncertain situations