Digital Marketing Manager Job in Fastrax Infotech

• Min Exp. Required 4 To 8 Years
• No. of Positions 1 Positions
• Locations Ahmedabad

Job brief

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Must Have:

• Planning digital marketing campaigns, including web, SEO/SMO, email, social media, and display advertising.
• Maintaining our social media presence across all digital channels.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Plan and execute all digital marketing, including SEO/SMO, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

NICE TO HAVE:

• Proven working experience in digital marketing
• Master/Bachelor s degree in marketing or a related field.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement