Digital Marketing Manager Job in Kcs

The Role

KCS is a Digital, Data and AI solutions provider, transforming businesses across the globe for over 20 years. We are looking for a high-performing digital marketing manager who will be in charge of all thedigitalchannels and use them to drive brand awareness and generate leads from international markets.

Responsibilities

We are seeking an experienced IT solutions marketing professional to join our team in a permanent full-time position. This role will be responsible for overseeing and growing the traffic on our website and social channels.

Your responsibilities will include ensuring improvement in organic traffic and search performance on engines primarily Google and Bing. You will oversee all SEO efforts, including onsite and offsite optimization and keyword expansion research.

Responsibilities

• Plan and implement SEO strategy to achieve organic traffic growth
• Perform in-depth analysis using Google Analytics, SEMrush and other similar analytic tools to develop SEO strategies and provide full technical audits for SEO
• Perform keyword analysis and provide recommendations to align with business objectives to optimize existing and new content
• Provide recommendations for content development in coordination with SEO goals
• Optimize website for mobile-first indexing Core web vitals, Schema & Structured Data implementation, Content guidelines
• Implementation of Google Analytics 4 with Google Tag Manager tools
• Drive strategy to acquire backlinks that positively impact organic rankings
• Coordinate with business team to set monthly, quarterly and yearly targets for SEO and report on overall KPIs
• Manage social channels LinkedIn, Twitter, Insta, FB for brand building and engagement
• Execute paid promotions LinkedIn, Google AdWords, others
• Manage email campaigns in collaboration with business development team
• Define technical requirements, tasks and coordinate with design, development, solution marketing teams

Ideal Profile

You will be a great fit if you have experience of running SEO & Organic campaigns for B2B Digital products at scale for North America, South Africa and European markets. We re looking for you if you,

• Have minimum 4+ years of experience in search engine optimization, search engine technology, and social media management
• Carry in-depth knowledge and experience on technical on-page SEO as well as off-page link building tactics
• Demonstrable examples of successful SEO campaigns involving the execution of critical technical changes
• Are hands-on with web analytics tools
• Have excellent verbal and written communication skills
• Possess strong independent decision-making, organizational, planning, and problem-solving skills
• Possess excellent analytical, organizational, project management, and time management skills
• Knowledge of HTML/CSS and web administration a plus
• GA4 with Tag Manager implementation experience will be a definite plus