Marketing Lead Job in Rangam Infotech Pvt. Ltd.

Job Summary Job Description

Roles & Responsibilities :

• Work with Marketing team to create, deliver, edit, and optimize all marketing materials.
• Lead the development of companywide social media management standards, policies, and rules of engagement.
• Mentor and provide training to all individuals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks.
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.). Ensure that messages are supportive of and consistent with Rangam marketing strategies.
• Identify ways to integrate social media into Rangam business strategies and marketing campaigns. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Work with Marketing department to improve organic search engine performance and goalsetting based on click-through rates, traffic, and conversions.
• Collaborate with designers and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Assist with all aspects of executing marketing events, tradeshows, customer events, and partner sessions.
• Performs any other tasks or related duties as assigned by the US Marketing Manager/Team.

Duties:

• Help to promote uniformity and consistency of brand
• Enforce brand marketing guidelines cross multiple platforms
• Collaborate with US Marketing team to provide design and direction for collateral, web, and other visual communications media for the company.
• Manage and update the company website.
• Manage promotional activities including design and development

Skills and Experience:

Five year of experience in leading the creative and marketing team, preferably in a staffing service organization.

Familiar with Hubspot, Zoominfo and Salesforce

Excellent verbal and written communication skills

Strong planning, organizational and problem-solving skills, with good time management and attention to detail

Experience working with cross-functional teams in onshore/offshore environment.

Proficiency in Microsoft Office Suite, email automation tools, Adobe Creative Suite, WordPress

Demonstrated experience in developing content and managing communications across various social media platforms including Facebook, Twitter, Linked In, and Hootsuite

Experience developing and managing compelling and informative website content.