Product Marketing Manager Job in Spektra Systems Llc

Spektra Systems is looking for a dynamic marketing professional with passion for building online presence and GTM strategy for new products, ultimately driving growth. You d be a one person team in beginning starting the marketing efforts and build on from there.

Responsibilities:

• Create and Drive the Go To Market (GTM) strategy for one or more Spektra Products
• Develop product messaging that differentiates Spektra products from others in the market.
• Drive revenue goals of the Product by customer segment, geographies/markets, and product modules and keep track of the progress.
• Rebuild the overall product content and external websites.
• Build and maintain online presence through Social Media, Email campaigns etc. and track results.
• Develop an approach and guidelines/templates for key marketing tools such as product brochures, product microsites, proposal pitches, and virtual trainings including webinars.
• Own and drive analytics for the email marketing, social media marketing and targeting marketing.
• Content marketing- Get content distribution effectively using effective channels, referral/influencers programs, social media (Linkedin, Twitter), etc..
• Own and drive creation of collaterals, content, website updates, social media and demos for Spektra products.
• Understand market trends and competitors and develop marketing strategies to increase our market presence and penetratio
• Tradeshow and Event support From creating session presentations to messaging to booth designs.

Desired Skills and Experience:

• 5+ years of work experience in marketing, with at least 3 years of experience in marketing for a B2B SaaS company.
• Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy.
• Exceptional written and verbal communication skills
• Understanding of the Cloud Computing Industry.
• Track record of rolling out successful large scale marketing campaigns.
• Knowledge of Hubspot would be a plus.