Growth Manager Retention Job in Koo

Good at data analytics and understanding user journeys enjoy driving insights out of data, comfortable working with common analytical tools Should have an eye for detail, analytical mindset should be able to do quick and flawless execution of campaigns on clever tap with the least amount of support Preferably must have worked in a retention role in any internet B2C organization or from a data analytics firm with good retention management, project experience or finding out meaningful insights You would be responsible for end-to-end customer re-activation & retention campaigns Lifecycle management of the customer & Cohort, creating customer journeys to improve key metrics across the funnel in line with business objectives Own the entire retention and reactivation funnel constantly tracking, optimizing, and improving the same with the creative communication Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers for maximum impact on DAU (daily active users) Create, implement and optimize daily/weekly/monthly campaigns (retention and reactivation both automated and not automated) Should be able to handle CRM tools, execute, measure & analyze campaign